Wednesday 27 August 2014

Guest writer Steven McBrien Looks At Better Together's Patronising Video.

Guest writer Steven McBrien tackles the deeply offensive and patronising piece of publicity from Better Together/ Jist Say Eh?/ No Borders ... (an update on their current title would be helpful....)
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Hear ye, hear ye! I want each and every woman on my (Facebook) friends list, regardless of nationality, to watch this. I want you all to see exactly what kind of campaign "No Thanks" actually is. Because when Better Together finally hit rock bottom, what do they do? That's right: they proceed to unveil their shovels and start digging, and this advert literally has to be seen in order to be believed. I was strongly reminded of Harry Enfield's brilliant "WOMEN: KNOW YOUR LIMITS" piss-take while watching this.


Not just you Steven!

Apparently, your average Scotswoman thinks of the referendum as some sort of distraction which shouldn't be discussed, doesn't know Alex Salmond's name and refers to the First Minister of her country as "that bloke off the telly", believes that the opinions of children don't count because they are children, imagines that the YES Campaign have somehow promised that "oil will pay for it all," (and thereby refuses to acknowledge to herself that the YES Campaign have stated time and again that a trillion quid oil bonanza is only part of the package, along with renewables, some of the finest exports in Europe, tourism, no upkeep for a nuclear arsenal, over 65% of UK coastline being in Scotland, not having to finance illegal wars and ever-increasing global investment thanks to us actually having a financial capital that's not hundreds of miles away from us in another country), thinks that because there is a degree of uncertainty attached to doing something, that means you shouldn't do it at all (Why move out of home/get married/have kids in the first place then? And hang on while I ask the world's leading businesswomen if they let uncertainty hold them back at the beginning), thinks that "loving" your country means not giving it the chance to do what the rest of the world is doing, doesn't have "enough hours in the day" to go and discover facts and think for herself, gives credit only to things she sees on TV or hears by chance, believes that pensions and hospitals would be somehow safer in a Tory or UKIP-led United Kingdom than they would under an iScotland, believes that something an entire nation has spent two years discussing "hasn't been thought through" and seriously states to herself that there will be no risk posed to Scotland at all if it votes NO, ignoring the fact that we as a nation will be effectively crucified if we do refuse self-determination. The whole woeful thing basically amounts to: "Never mind any of this referendum nonsense, women of Scotland: just eat your cereal and get the dinner on." Pathetic.

Needless to say, like every other Better Together advert I've ever seen online, comments and ratings are thoroughly disabled. Because they are every bit as interested in hearing the thoughts of real women as they are in democracy.

Jesus Christ, these people stink.

Better Together Patronise The Women Of Scotland


Steven McBrien


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Thanks for that Steven.

Frightening, isn't it? But then if it's true that BT have used the advertising firm owned by Saatchi - is the derogatory attitude towards women so unexpected?


However, the internet is a wonderful place - if only the poor lassie in the advert could discover that between washing cereal plates and putting down her wean's intelligence:



As does Alistair Davidson.

And Finally: Jackie Crawford's take.

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Steven McBrien's Tumblr Blog can be found here.

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